by tfay
Step into the dynamic world of Facebook Ads, where creativity meets strategy to drive business success. This quiz will challenge your understanding of ad formats, targeting options, and best practices to maximize your advertising efforts. Ready to prove your expertise? Let’s get started!
We recommend that you do not leave the page that you are taking this quiz in. Stay honest 🙂
Facebook Ads Quiz Questions Overview
1. What is the primary objective of a Facebook Ad campaign?
To increase page likes
To drive website traffic
To generate leads
To boost post engagement
2. Which of the following is NOT a Facebook Ad format?
Carousel
Single Image
Video
Pop-up
3. What is Facebook Pixel used for?
To track website traffic
To create custom audiences
To measure ad conversions
All of the above
4. Which metric indicates the percentage of people who saw your ad and clicked on it?
CTR (Click-Through Rate)
CPM (Cost Per Thousand Impressions)
CPC (Cost Per Click)
Conversion Rate
5. What is the maximum number of characters allowed in a Facebook Ad headline?
25 characters
40 characters
60 characters
80 characters
6. Which audience type allows you to target users who have already interacted with your business?
Lookalike Audience
Custom Audience
Saved Audience
Broad Audience
7. What is a ‘Lookalike Audience’ in Facebook Ads?
An audience that resembles your existing customers
An audience based on demographic data
An audience created from saved settings
An audience that excludes certain users
8. Which bidding strategy allows you to set a maximum bid for each click on your ad?
CPM (Cost Per Thousand Impressions)
CPC (Cost Per Click)
CPA (Cost Per Action)
ROAS (Return on Ad Spend)
9. What does the ‘Ad Relevance Diagnostics’ tool measure?
Ad quality
Ad engagement
Ad conversion rate
All of the above
10. What is the recommended image size for a Facebook Ad?
600 x 600 pixels
1080 x 1080 pixels
1200 x 628 pixels
1920 x 1080 pixels
11. Which targeting option allows you to reach users based on their interests and behaviors?
Demographic Targeting
Location Targeting
Interest Targeting
Custom Audience
12. What is the purpose of ‘A/B Testing’ in Facebook Ads?
To compare different ad creatives
To test different audience segments
To optimize ad performance
All of the above
13. Which of the following is a placement option for Facebook Ads?
Facebook News Feed
Instagram Stories
Audience Network
All of the above
14. What does the metric ‘Frequency’ indicate in Facebook Ads?
The number of times your ad is shown
The number of unique people who see your ad
The average number of times each person sees your ad
The total number of clicks on your ad
15. Which tool allows you to create and manage multiple Facebook Ad campaigns?
Facebook Ads Manager
Facebook Business Suite
Facebook Creator Studio
Facebook Audience Insights
16. What is the purpose of ‘Dynamic Ads’ on Facebook?
To automatically show the best-performing ad
To display ads based on user behavior
To create ads with dynamic content
All of the above
17. What does the ‘Ad Set’ level in Facebook Ads allow you to control?
Ad budget and schedule
Ad creative
Campaign objective
Account settings
18. Which Facebook Ad objective is best for promoting a new product launch?
Traffic
Engagement
Brand Awareness
Conversions
19. What is the benefit of using ‘Custom Conversions’ in Facebook Ads?
To track specific actions on your website
To create more accurate audience segments
To optimize ad delivery for specific goals
All of the above
20. Which of the following is a key component of a successful Facebook Ad?
Compelling visuals
Clear call-to-action
Relevant targeting
All of the above
We recommend that you do not leave the page that you are taking this quiz in. Stay honest 🙂
