google-analytics-quiz

Google Analytics Quiz

by austin.binsPublished: July 23, 2025

Google Analytics is an essential tool for anyone looking to understand their website’s performance and user behavior. This quiz will challenge your knowledge on various aspects of Google Analytics, from basic concepts to more advanced features. Whether you’re a seasoned marketer or just starting out, this quiz will help you gauge your understanding and identify areas for improvement. Good luck and have fun!
We recommend that you do not leave the page that you are taking this quiz in. Stay honest 🙂
Google Analytics Quiz
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1. What is the primary purpose of Google Analytics?
Understanding the main function of Google Analytics.

Google Analytics Quiz Questions Overview

1. What is the primary purpose of Google Analytics?

To create websites
To track and analyze website traffic
To design marketing campaigns
To manage social media accounts

2. Which of the following is NOT a standard Google Analytics report?

Audience Report
Acquisition Report
Behavior Report
Revenue Report

3. What is a ‘session’ in Google Analytics?

A single page view
A group of interactions that take place on your website within a given time frame
A user visiting the website for the first time
A user leaving a comment on a blog post

4. Which metric indicates the percentage of single-page sessions?

Bounce Rate
Pages per Session
Average Session Duration
Conversion Rate

5. What does the ‘Acquisition’ report in Google Analytics show?

The behavior of users on your website
The sources through which visitors arrive at your website
The demographics of your website visitors
The revenue generated by your website

6. Which of the following is a dimension in Google Analytics?

Pageviews
Sessions
Bounce Rate
City

7. What is a ‘goal’ in Google Analytics?

A specific action you want users to take on your website
A type of report
A method for tracking user demographics
A way to segment your audience

8. Which feature allows you to see real-time data in Google Analytics?

Audience Report
Real-Time Report
Behavior Report
Acquisition Report

9. What is the default session timeout duration in Google Analytics?

15 minutes
30 minutes
45 minutes
60 minutes

10. Which of the following can be tracked using event tracking in Google Analytics?

Pageviews
Sessions
Button clicks
Bounce Rate

11. What is a ‘view’ in Google Analytics?

A single page view
A filtered perspective of your data
A user visiting the website for the first time
A summary of all sessions

12. Which report would you use to understand the age and gender of your website visitors?

Audience Report
Acquisition Report
Behavior Report
Conversion Report

13. What is the purpose of the ‘Behavior Flow’ report?

To track revenue
To analyze user navigation paths
To monitor real-time data
To segment audiences

14. Which metric measures the average number of pages viewed during a session?

Bounce Rate
Pages per Session
Average Session Duration
Conversion Rate

15. What is the ‘User Explorer’ report used for?

To track individual user behavior
To monitor real-time data
To analyze traffic sources
To segment audiences

16. Which of the following is NOT a type of goal in Google Analytics?

Destination
Duration
Pages/Screens per session
Revenue

17. What does the ‘Site Speed’ report measure?

The speed at which users navigate through your site
The loading time of your website’s pages
The time users spend on your site
The number of pages viewed per session
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